Category Archives: Publishers’ corner

Managed Services: Adding BUY NOW and ADD TO CART buttons

The Managed Services PDF Publishing facility we offer provides a web-based catalog ordering capability with Add to Cart or Buy Now buttons built into the online ordering pages. A full page examples can be seen at: http://www.drmz.net/PicJur/catalog.html

If required, these buttons can be placed on the publisher’s own website in order to provide a seamless user experience, optionally with the payment process etc being from the publishers own PayPal account. The result is still automated processing using our servers, so is essentially the same as linking to a catalog page on our managed services site. Other pages used in the process, such as the tailored email template and download template page, remain on our site and are managed by us on your behalf/with your branding/name etc..

Buttons such as these are created using simple HTML commands that look like: <form> a series of instructions… </form>. An example is:

If you click this button it will place a real order for a secure document (in this case a legal guide for US Law Students). In this example we have used the TEXT tab in the WordPress editor (as opposed to the VISUAL tab) to enter the HTML code that creates the button.

Some other points about this approach are noteworthy:

  1. Helpful information and guidance is needed to ensure that purchasers understand what technology platforms are supported (and maybe which are not supported) and whether or not printing of the item is permitted – our sample catalog pages all include this, so can be copied as examples
  2. If you do decide you would like buttons on your own site rather than ours we need to know this so we can ensure that customers return to your site rather than ours for additional orders etc – we would need to provide the button code for you, to ensure it is correct and has been tested on our servers first
  3. If we provide a managed service for a flat rate fee rather than a flat rate plus commission charge, you can be the recipient of the payments made directly rather than via us. Such payments have no commission deducted and appear directly into your PayPal account. In this case the PayPal payment receipt will be sent to you rather than us. You set the price and you are the contracting party for payment and any local sales tax/VAT computations and reporting.

For more information and advice on Managed Service PDF publishing please contact us

Amazon Kindle Direct Publishing (KDP) and new European VAT rules for eBooks

In an email just issued to European Community-based KDP customers, Amazon have taken the decision to change the ebook pricing model they apply in order to cater for new European Community VAT rules coming into force on January 1st 2015. Essentially they are asking all publishers to adopt a VAT “inclusive” pricing model for their publications or they will impose one automatically. We at Drumlin Security have already requested that our customers do likewise, where their publications are sold to European-based consumer customers. For publishers who sell all or almost all of their publications outside the EEC the problem does not apply.

The core text from Amazon is shown below. More details from Amazon can be found here

“On January 1, 2015, European Union (EU) tax laws regarding the taxation of digital products (including eBooks) will change: previously, Value Added Tax (VAT) was applied based on the seller’s country – as of January 1st, VAT will be applied based on the buyer’s country. As a result, starting on January 1st, KDP authors must set list prices to be inclusive of VAT. We will also make a one-time adjustment for existing books published through KDP to move from VAT-exclusive list prices to list prices which include VAT. We’ll put these changes into effect starting January 1st; you may always change your prices at any time, but you do not need to take any action unless you wish to do so.

Starting January 1st, for any titles already published in KDP, we will make a one-time adjustment to convert VAT-exclusive list prices provided to us to VAT-inclusive list prices. Subject to minimum and maximum thresholds, we will add the applicable VAT based on the primary country of the marketplace to the VAT-exclusive list price provided. For example, if an author had previously set £5.00 as the VAT-exclusive list price for amazon.co.uk, the new VAT-inclusive list price will be £6.00 because the applicable VAT rate in the UK is 20%. Please note, if an author had set a consistent VAT-exclusive list price for all Euro based Kindle stores, those prices will now be different due to varying VAT rates for the primary country of each Kindle store. For example, if an author had previously provided a €6.00 VAT-exclusive list price for amazon.de, amazon.fr, amazon.es, and amazon.it Kindle stores, the list prices including VAT will be €7.14 (19% VAT), €6.33 (5.5% VAT), €7.26 (21% VAT), and €7.32 (22% VAT) respectively.

Minimum and maximum list prices for the 35% and 70% royalty plans will now also include VAT. For books published before January 1st that would fall outside these new limits after VAT is included, we will adjust the list price to ensure the book remains in the same royalty plan that was previously selected.”

VAT rules in Europe about to change for eBook sales

As noted by us back in July last year, VAT rules for eBooks in Europe are about to change – the details are shown below and on the HMRC website for UK publishers:

http://www.hmrc.gov.uk/posmoss/

HMRC UK: “On 1 January 2015, changes will be made to the European Union (EU) VAT Place of Supply rules involving business to consumer supplies of telecommunications, broadcasting and e-services.

Currently, the place of taxation is determined by the location of the business supplier of these services. However, from 1 January 2015, it will be determined by the location of the customer who receives the service.

To save businesses who supply these services from having to register for VAT in every EU Member State where they have customers, the VAT Mini One Stop Shop (MOSS) online service will be introduced to ease administrative burdens and simplify VAT compliance rules. VAT MOSS will give those businesses the option of registering in just one Member State, such as the UK, where they will be able to account for the VAT due in all Member States (at each Member State’s own tax rate) by submitting a single MOSS Return to HMRC.

Although VAT MOSS will not be available to use until 1 January 2015, businesses can register to use it from October 2014.”